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5min chapter
Jim Kalbach on Jobs to Be Done
The Informed Life
Is There a Job to Be Done?
Joss: There's a very wide gap between here you leave today and enter the world of yesterday tomorrow and fantasy. And what it takes to actually design a theme park ride. I'm wondering about how you bridge that gap. How do you make this three word pithy phrase that sets the vision actionable? Joss: Well, there are two things at play there from the example that you mentioned. One is a hierarchy and a hierarchy of needs or intent so we can talk about that.
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