Do You See Differences Between Story and Category?

You don't have to build a multi billion dollar company to be successful. I think of it mores like, what do you want to be known for? And what is the name of your taing that people can easily spit back at you? What are you sti know, what's the thing that you stand for? For example, i don't know what your category is, but you all have done something around demand gen. To me, that is just as effective as creating this this formal category.