Ep232: Speaking Direct to Customers with Tyler Dawley
More Cheese Less Whiskers
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Innovative Marketing Strategies for a Chicken Product
Exploring unique marketing strategies for a chicken product, this chapter discusses concepts like ghost kitchens, direct mail campaigns, and virtual dining experiences to attract customers. It emphasizes the importance of offering a special and engaging experience to potential customers, including digital marketing tactics on platforms like Facebook and effective storytelling to enhance customer perception. The chapter also delves into the use of gift cards as incentives, partnering with restaurants, and utilizing social media to promote the product's quality and heritage.
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