Is There a Difference Between Free and Free?

When asked for free ideas, how does that come up? And what do you say? Yes eing a sales call and the client invites you to cross over the line that separates proving your ability to solve their problem from actually solving their problems. We don't begin to solve our clients problems before we are engaged. So a little bit of context around it may be to soften the blow. You just sound like a robot if you deliver it like that. Sometimes we don't even solve em after we've been paid. It's just thisaaahaa. If you figure youre goin to lose the client anyway, you might as well just throw that in. I'm so disgusted generally