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70: Alex Kouts | The Secrets You Don't Know About Negotiation Part One

The Jordan Harbinger Show

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How to Negotiate Effectively

The social cost is an element of behavioral effect that we're not always aware of. In many cases in negotiation, the other side of the table will unknowingly try and increase the social cost of people saying no to them. The first step is just being aware that it's happening. Being aware of why do I feel uncomfortable asking for this thing? Why do I think so?

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