Designing a Bitcoin-Inspired Lifestyle Brand

Teruko Neriki shares her mission of educating the nation of Japan about Bitcoin.

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Today's guest on the show is Teruko Neriki, who joins me to discuss why she felt compelled to take action to educate people in Japan about Bitcoin.

Why did she choose to start translating the Bitcoin Standard by Saifedean Ammous, and how many months did it take her to finish this task?

What experiences in her fiat career led her to discover Bitcoin and quit everything she had been doing to launch herself headfirst into finding a role in the Bitcoin ecosystem?

A huge thank you to Teruko for coming on the show and for all that she is doing for Bitcoin.

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AI Summary.

In this episode of the Once Bitten podcast, Daniel Prince interviews Teruko, a key organizer for BTC Japan and a translator of the Bitcoin Standard, about her work in promoting Bitcoin adoption in Japan, her involvement with Folga Ventures, and ANAP, a Japanese clothing brand integrating Bitcoin into its business model.

Key Topics:

• Bitcoin Standard translation
• Folga Ventures
• ANAP business model
• Bitcoin conferences
• Tokyo Bitcoin Base

Summary:

In this episode of the Once Bitten podcast, Daniel Prince interviews Teruko, a key organizer for BTC Japan and a translator of the Bitcoin Standard. Teruko recounts her entry into Bitcoin in 2017, initially driven by a market crash following her purchase, leading her to research and discover the transformative potential of Bitcoin through resources like Vijay Boyapati's "The Bullish Case for Bitcoin" and Saifedean Ammous's "The Bitcoin Standard."

Teruko shares the story of translating "The Bitcoin Standard" into Japanese, a task initiated by Wids, who saw the book's potential impact on Japan. Despite lacking prior translation experience, Teruko undertook the project, dedicating significant time daily for six months. She faced challenges in accurately conveying Austrian economics terminology and cross-referencing footnotes with Japanese translations, often requiring visits to Japan's largest library. She also spoke about working with Safeadean, and having to exclude the part about transgenderism from the book, as it would be poorly received in Japanese society.

Teruko discusses her work with Folga Ventures Japan, a venture capital firm investing exclusively in Bitcoin projects, with a focus on lightning technology, sidechains, and open-source projects. She highlights the challenge of finding Bitcoin companies in Japan and the importance of education to foster interest in Bitcoin and related businesses. Furthermore, Teruko elaborates on her involvement with ANAP, a Japanese clothing brand aiming to revive its business by integrating Bitcoin into its operations. ANAP is launching a new lifestyle brand inspired by Bitcoin's ethos, with subtle designs intended to pique customer curiosity about Bitcoin.

The discussion shifts to the upcoming BTC Japan conference in Tokyo, organized by Teruko, emphasizing its aim to educate and provide hands-on Bitcoin experiences. The conference will feature speakers like Grant from the Bitcoin Policy Institute and Roger from "Will Mao Buy Bitcoin," along with Luke Dash Jr. and possibly Shinobi. Teruko also highlights the development of Tokyo Bitcoin Base, a co-working and co-living space aimed at creating a Bitcoin circular economy in Tokyo, including the acquisition of hotel properties to accommodate Bitcoin enthusiasts.

Teruko emphasizes the importance of external influence in Japan's Bitcoin adoption, inviting individuals from Western countries to work at Tokyo Bitcoin Base and inspire local engagement with Bitcoin. She highlights efforts to legitimize Bitcoin within the neighborhood by hosting community-friendly events and educating residents about Bitcoin's potential. The episode concludes with a discussion on the need to approach Bitcoin in a sustainable way, especially in light of current distractions such as Bitcoin treasury companies and loan product offerings. Daniel encourages listeners to stack sats, take self-custody seriously, and draw inspiration from individuals like Teruko who are building and promoting Bitcoin adoption through education, conferences, and community engagement. He also promotes upcoming Bitcoin conferences like BitFest in Manchester and encourages listeners to check out resources and services for stacking sats and taking self-custody.