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022 How to Be a Power Connector by Judy Robinett

The Marketing Book Podcast

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The Power of Meaningful Networking

This chapter explores the vital role of genuine connections in personal and professional success, highlighting the importance of quality over quantity in networking. It discusses key strategies for building a diverse and impactful network, including nurturing both strong and weak ties. Through anecdotes and insights, the chapter illustrates how personal interactions can unlock new opportunities and foster lasting relationships.

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