How Intentional Are You at the Culture Building?

Sife: Culture building is something that i think about a lot. I work primarily with indi stud s, you know, that are small and just getting started. How intentional are you at the culture building from the very onset? Sife: It's important to be authentic. If you try to create a culture that is not you, it's actually very, very difficult to sustain in the long term.