The Upsell Rate Is a Good Thing

We did something interesting during COVID. The first week of COVID, we had a starter edition. It was kind of expensive. And then we said, you could now buy, it would maybe $253 a year bucks. That's dramatically improved our business. We're not just doing it for lead gen for the up markets. But on our own, just for ourselves, I was researching Help Desk. What do they like today? And it's the only one of scale that still has a small version. All the other ones like Drift who came out of here, they're wonderful, intercom. They don't have that starter edition. Zen desk kept it, which is super into