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S2E17: McKinsey Case Interview Example

Strategy Simplified

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The Second Dairy Insight

McKinsey: When you talked about the two clarifying questions, they were good but not great. So how big is agrochem? Instead I would have wanted you to say it sounds like agrochem is pretty diversified. The second question was the timeline for the product. And so if there are 125 producers, there are probably only 20% of those that are like big enough for us to sell to or that would make a big enough difference in their pipeline. McKinsey: You numbered your categories very well. But one, the other final thing is that you numbered your data very well. It took you three minutes. Three minutes and 22 seconds to read out your structure,

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