How to Write a Persuasive Message

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In this book, winner of the Nobel Memorial Prize in Economics, Daniel Kahneman, summarizes decades of research to help us understand what really goes on inside our heads - the psychological basis for our reactions, judgments, perceptions and choices. By learning how our mind works, being aware of our intuitive biases and errors of judgement, we can improve our decision-making skills, shape how we think and how we live our lives.

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