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THINKING FAST AND SLOW - Commented Book

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CHAPTER

How to Write a Persuasive Message

The impression of familiarity is produced by system one, and system two relies on that impression for a true or false judgment. Anything that makes it easier for the associative machine to run smoothly will also bias beliefs. A reliable way to make people believe in falsehoods is frequent repetition because familiarity is not easily distinguished from truth.

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