Ant Pugh - What's the difference between niching and specialization?
Ditching Hourly
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Niching vs Specialization in Freelance E-learning
This chapter explores the difference between niching and specialization in the context of a freelance e-learning business. It discusses the challenges of being a full-service agency and the importance of finding a balance between hyper-specialization and being too general. The chapter emphasizes the need to focus on a specific target market and deliver higher-priced services to stand out and attract quality leads.
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