Podcasting is Your Next Demand Gen Secret Weapon with Fatima Zaidi of Quill & CoHost
The Content Cocktail Hour
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How to Measure Your Podcast's Return on Investment
I find that our industry doesn't really put in a lot of emphasis on engagement metrics. 94% of people who start a podcast episode end up listening to the entire 30 minute episode, whereas a 30 minute video only has a 12% completion rate. Podcasting is arguably a much more sustainable strategy and can capture your attention far longer than a video can. It's one of the few channels that you can be actively engaged in another activity and increases engagement.
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