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The Cost of Convenience
Land of the Giants
Ding's Guerrilla Marketing Campaign Isn't Going Anywhere Soon.
Over a year into his guerrilla marketing campaign, Ding saw massive growth in his direct customers. In an average month, Ding says the majority of his customers now order direct. Grubhub offers a unique option where restaurants pay a lower commission if they provide their own drivers. But given how the app economy works, this is about as far as Ding can push his hacks.
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