3min chapter

Marketing Against The Grain cover image

Why It’s SO Much Harder To Grow A Startup In 2023… (#133)

Marketing Against The Grain

CHAPTER

The Importance of Distribution in the Age of AI

I remember when the first time I discovered frosty lucky charms. And obviously it's like pretty ironic that me, the Irish person gets drawn to the like the leprechaun cereal. But that's a whole, whole other thing. We've talked about distributions getting harder. Analyzing distribution is much harder. There's going to be way easier ways to personalize all of our emails. It's actually a tailwind before it becomes a headwind because things get much more commoditized.

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