The Manager’s Playbook 023: Nick Groff - Billie Eilish, MGK, Jacob Collier, Avicii, A&R, Artist Development, Major Labels, Fan Engagement & The Manager's Role
The Manager's Playbook
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The Collaborative Art of A&R: Crafting Unique Sounds in Music
This chapter explores the collaborative process of artist and repertoire (A&R) work, focusing on how artists, managers, and labels come together to create music. Through anecdotes involving notable artists like Avicii, the conversation emphasizes the creativity and strategic thinking required in developing unique tracks and sounds.
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