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Building Brands and Expanding Horizons
This chapter explores the entrepreneurial journey of 1-800-GOT-JUNK?, detailing its origin as a college side hustle and the importance of branding and service expansion. It also features a conversation with the co-founder of Flower Co., discussing their innovative use of edible flowers in food and the strategic decisions they face regarding product lines. The dialogue emphasizes the challenges of managing a business while remaining connected to customer preferences and navigating the complexities of market demands.