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17min chapter
Hall of Fame: Charles Muhlbauer Ep. 46
30 Minutes to President's Club | No-Nonsense Sales
Setting Upfront Contracts in Sales Conversations
The chapter explores the concept of upfront contracting in sales, using the A-Not framework to set expectations with prospects. It emphasizes providing prospects with an easy 'out' during calls to foster honest communication and align interests. The discussion includes tips for conducting effective discovery calls and addressing potential concerns to navigate the sales process smoothly.
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