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464: Every Architectural Project Isn't a Fit with Enoch Sears and Rion Willard

Business of Architecture Podcast

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The Mystery of Selling Skills in an Architecture Firm

People like to believe that nobody knows how to run an architecture firm. Some people just have it, some people don't have it,. It's a tough industry. It's really difficult. And we've spoken to hundreds of consultants who have helped some of the most successful firms in the world. There are well tried and tested principles and strategies for winning work. They need to be adapted but there are principles and tried and tested strategies that work.

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