2min chapter

Marketing Against The Grain cover image

Why This Startup Founder Is Spending $0 On Paid Marketing with Ankur Nagpal (#104)

Marketing Against The Grain

CHAPTER

The Importance of Brand Equity in FinTech

FinTech is the merge of pop culture and finance partly because there's a lot of influence within that space. Founder: "I think in a post AI world, humans and personality matter much more" The company has allowed team members to build individual creator brands.

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