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Mastering Customer Journey Mapping for Better Business Outcomes

The Modern Customer Podcast

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Championing Customer Centricity in Business

This chapter explores the challenges of promoting customer centricity in male-dominated industries, focusing on the importance of communication and building trust. The speaker shares personal experiences and strategic pilot programs aimed at fostering a culture shift towards customer-focused practices. Additionally, the chapter emphasizes the critical role of employee experience in enhancing customer interactions across various sectors.

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