Last year was a bloodbath for media of all stripes. Netflix crashed, the advertising market cratered, Disney fired a CEOBob and replaced him with a CEOBob, and meanwhile, the domestic box office for films remained dormant. Outside of a handful of huge hits like 'Top Gun: Maverick,' the movie business is struggling to get people to see original movies that aren’t just the latest installation of familiar franchises.

But one mistake that media people, like me, can often make is that we mistake current trends for permanent trends. So I thought what we’d do today is run through several predictions and provocations that I’m hearing from my friends and sources in the media and entertainment space, throw all of them at a smart media analyst, and see what they have to say about the prevailing wisdom. Today’s smart media analyst is return guest Rich Greenfield from Lightshed.

Host: Derek Thompson

Guest: Rich Greenfield

Producer: Devon Manze

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