2min chapter

Talking to Ourselves cover image

Suzanne Powers

Talking to Ourselves

CHAPTER

What Is the Responsibility of a Strategy?

What is a strategist's responsibility to his or her creative counterpart? How can they be most helpful? I think you have to figure out what each creative person needs in their process. It's super scary, in my opinion, to be a creative like you have to create out of nothing sometimes,. especially if you're not having a helpful strategist.

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