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Diamond Rings
It's interesting to see how that kind of emerged and then how competitive it's getting now in terms of who can take the first regular everyday people out there. I think before a certain period of time that you could give a girl a ruby or an emerald or something and it became diamond. And I think it was their marketing campaign if I'm not mistaken. According to De Beers, they didn't become popular until 1947 when they launched an advertising campaign with the help of Hollywood stars. It would be cool to see a graph on like how crazy that has gone.
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