
How and When to Talk About Your Firm
2Bobs—with David C. Baker and Blair Enns
00:00
How to Navigate Decision Makers Through the Sales Process
In reality, especially in large corporations, you're not always able to get to all decision makers. You just have to accept that you're doing some work through one or two individuals. And sometimes you have to arm them with materials that they can take to others in the organization. A really good sales person would try to do that in person.
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