2min chapter

2Bobs—with David C. Baker and Blair Enns cover image

How and When to Talk About Your Firm

2Bobs—with David C. Baker and Blair Enns

CHAPTER

How to Navigate Decision Makers Through the Sales Process

In reality, especially in large corporations, you're not always able to get to all decision makers. You just have to accept that you're doing some work through one or two individuals. And sometimes you have to arm them with materials that they can take to others in the organization. A really good sales person would try to do that in person.

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