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#84 James & Per at Conversion Jam 4

UX Podcast

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The Importance of Consciousness

When things are wrong, we cannot process it automatically anymore. It's in common with what your subconscious would expect. And then it calls in the help of your conscious. So that's one of the reasons why adding friction helps. The other part is the ethical part because I've got a lot of, I'm always hired to separate brains from their money, right? and I don't want to do it without their conscious awareness.

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