"I think we threw the baby out with the bathwater because there's a lot of things that are missing now with religion," he says. "There was a positive side to tribalism that we had where we're all in this together and we're all sharing resources." The healthcare system is doing to nurses is straight up, 'sociopathic' He thinks people need escapism but also feel very disconnected from each other.
Rishi Rawat is the founder of Frictionless Commerce. As a world-class expert in buyer psychology and conversion optimization, Rishi has spent the past 13 years laser-focused on running marketing experiments that help eCommerce brands remove friction and massively increase sales.
In our conversation we dive into:
- Self-awareness as a superpower
- Intuition versus empirical data
- Delegation and installing your operating system into a team
- Busyness, laziness, and essentialism
- Specialization and the pursuit of excellence
- The placebo effect, gossip, and evolutionary psychology
- External and internal realities
- Consumerism and ethical marketing
- and much more...
Connect with Rishi:
Music by Kirby Johnston – check out his band Aldaraia on Spotify