Network Rework
Sequence Over Strategy
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Expanding Business with Online Course for Female Leaders
This chapter explores the journey of expanding a business to offer online courses for emerging female leaders, focusing on the shift from relationship marketing to traffic marketing. It delves into the relationship marketing continuum's impact on lead quantity, quality, and conversion rates, stressing the need to adapt marketing strategies accordingly. The chapter also emphasizes evolving connection avatars, strategic networking with podcast hosts and group programs, and the importance of meaningful connections for scalability.
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