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NetSuite's modern cloud based platform brings HR, financials, inventory and more together in real time. Boost efficiency, control costs and scale easily with a platform that adapts alongside you. For the first time in NetSuite's 22 year history as the number one cloud financial system you can defer payments for a full implementation for six months. Take advantage of this special financial offer at netsuite.com forward slash essential. If you want to learn faster, understand more deeply and increase your influence, teach the ideas in this podcast episode to someone else within the next 24 to 48 hours.

Have you ever worked to launch a product or a service only to see it go flat in the market? Have you ever developed an initiative internally at work only to see the launch fall completely flat? Have you ever put time and energy, and resources into a relationship only to see it go south? Today I will share a powerful failure story, something counterintuitive I have learned, and some actionable advice. By the end of this episode, you will have a six-word question that you can use at work and at home to make sure that you are solving the right problem.

This is part 2 of a 4-part series.