20VC: ElevenLabs Head of Growth on Why You Do Not Need PMs | The 7-Part Launch Playbook That Gets 700K+ Views Per Product | The Truth About CAC, Payback & Performance Marketing in AI with Luke Harries
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
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Navigating Strategic Distribution and Brand Identity
This chapter emphasizes the significance of strategic distribution and channel selection for content, engaging both primary and unconventional platforms. It explores metrics for measuring marketing effectiveness and the importance of brand identity in the tech industry, along with innovative approaches to customer acquisition. The conversation also highlights the necessity of tailored outreach and the challenges of shifting brand perception amidst competition.
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