20VC: Three Core Lessons Scaling Freshworks to a $5.2BN Market Cap | Biggest Product and Pricing Lessons from Scaling to $597M in ARR | How India Can Compete Globally in Tech and AI with Girish Mathrubootham, Co-Founder @ Freshworks
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Global Strategies for Tech Success
This chapter discusses the decision to develop a tech company like Freshworks with a global mindset instead of concentrating solely on local markets. It examines the nuances of customer expectations between international and Indian markets, highlighting factors such as product acceptance and effective marketing strategies. Additionally, it addresses the challenges of scaling from small to enterprise-level businesses while navigating pricing and product management intricacies.
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