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Being the Hero: On Managing Client Relationships

Catalyst Podcast

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The Real Dialogue Isn't Getting Started

Aaron: I started as a coder doing doing ethernet to proprietary network protocols. That's so good to go from that to like really psychological type stuff. The thing you sold, it's already changed by the time it got signed. It's true. And it all comes back to the mentality, the empathy, the storytelling techniques that we use. Aaron: When I get stuck in my victim stories, I will mentally fantasize about life being being back as a coding again.

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