How to Win podcast with Peep Laja cover image

Reassessing your metrics with Earl Grey Capital's Matt Sornson

How to Win podcast with Peep Laja

CHAPTER

The Final Lesson Learned About Outbound Sales

Outbound is kind of a dirty word, but it's not something that most founders want to talk about early on. In Clearbit, we started outbound on year four, and a year and a half later, outbound was still less than 5% of pipeline. Today, outbound, I think is about 20%, we would love it to be 40, 50%. Because outbound is a very scalable, predictable motion as the company gets bigger.

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