The Final Lesson Learned About Outbound Sales

Outbound is kind of a dirty word, but it's not something that most founders want to talk about early on. In Clearbit, we started outbound on year four, and a year and a half later, outbound was still less than 5% of pipeline. Today, outbound, I think is about 20%, we would love it to be 40, 50%. Because outbound is a very scalable, predictable motion as the company gets bigger.

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