The Principles That Don't Change

I'd love to get ideas of like campaigns whether it be like application of the principles or maybe I liked what you were saying in the beginning of. Do you remember that I remember right like other emails that you got that week from somebody you didn't know right? That one definitely stuck out so very cool, he says. He was using everything I just said so he was like really segmenting his list and trying to make a business case with those people.