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SMS Tactics That Print Money with Alex Beller

Tactical & Practical

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Rethinking Unsubscribes and Leveraging AI for SMS Marketing

This chapter examines the positive perspective on unsubscribes from SMS marketing lists, arguing that they should not be seen as failures but rather as a part of retention strategies. The discussion includes the introduction of an AI tool aimed at improving SMS marketing efficiency through better testing and subscriber insight.

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