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đź§Ş The Einstein of Ecommerce: Bootstrapping to 9-Figures in Revenue with Sean Frank (CEO, Ridge Wallet)

The Peel with Turner Novak

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Tech Stack, Challenges, and E-commerce Penetration

This chapter explores the tech stack used by a company for selling online, the challenges faced by D2C brands, and the potential future acceleration of e-commerce penetration. It discusses the importance of analyzing the tech stack, particularly for Shopify merchants, and highlights the difficulties faced by fashion companies in achieving venture-level returns. The chapter also addresses the boom and bust cycles of e-commerce and the impact of COVID on e-commerce penetration.

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