The Clean Economy Isn't Just Green Washing

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This isn't just green washing, though we want to be on guard for that. I've done the research, spoken to members of the supply chain and these business leaders know what's at stake,. And i think they know what needs to be done. We need a similar mobilization of all of the activity, all of the manufacturing,All of the consumption on the planet in order to realize this new clean economy.

“Go for the megatons.” That’s John Doerr’s recommendation for how we need to combat the existential threat of climate change. Doerr, a venture capitalist and author of the new book Speed and Scale, joins host Bob Safian to discuss our decarbonization efforts, what he calls “the greatest economic opportunity of the next century.” The book quantifies the specific societal needs, in six discrete areas, to achieve a carbon-neutral world. John isn’t arguing that we all need to be vegan ascetics, but rather, the need for collective action – and the critical role that business plays in advancing that movement.

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