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E008: Meta Summit Recap, Marketing Complexity, Perfectionism, Action vs. Inaction Bias, & More

OPERATORS

CHAPTER

The Importance of Personalization

Mike is pitching Jason to go into personalization because he thinks the higher end your goods are, the more personalization should be all the way. The coolest thing Louis Vuitton does is they'll hire local artists to be at their stores. And when you make a purchase that day, the local artists will paint or sketch or do something on your bag. It's like, oh yeah, that's the day that I bought that. That's what it's why Guiard doesn't sell online. People are chasing dopamine and memories are great. But do you? Okay. All right. Let's just end it. Matt, thank you from calling in from the great UK. Jason, thanks

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