"I'm not involved in product at all, but i want to have a great brand. I want to have mazing c x and retention," he says. "Having a great customer experience and having great retention is something that is a unique value proposition." He also talks about the importance of understanding what people are looking for when they sign on as an NBA executive.
In episode two of Down To Chat DTC, Cody and Eli talk about all things brand, growth hacks, and acquisition rooted in retention.
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Cody: https://twitter.com/codyplof
Eli: https://twitter.com/eliweisss