Lulu & Georgia founder Sara Sugarman still feels like an underdog
Business of Home Podcast
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The Story of Lulu in Georgia
Lulen, Georgia is a spinoff of my family business. My grandfather started a rug showroom in 1955 in West Hollywood. He was really a pioneer in the LA design scene. And my dad took over the business, grew it and he wanted me to take over. His brother's a musician and wasn't going to do it, so it was kind of on me to carry on the legacy.
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