How to Integrate Digital With Your Business

Freshhead: I've always found for some reason that they have a software team that's always separate from everything else. When the business decides they want something, they go to the software team and say, we figured it out. And then what you create is an other, you create, oh, these stupid software teams, they always take so long or, oh, the stupid business team, they never know what they're asking for. So one of the things I said from the office, like, look, we're going to do weekly reports. We're going to show people what we're working on. I'm going to put the roadmap on a shared space. Anyone can go in