RV 80 - Revenue R&D 101
GTM Live
00:00
Introduction
Revenue R&D is the scientific process of advancing net new revenue programs from a concept into fully integrated into your company delivering millions of dollars in pipeline using the scientific method and standardized data. Most B2B companies shut off their podcast after five or ten episodes because they don't look at it over a long-term view with a Plan of how they're gonna get there. It's just applying the same basic product development principles that we use an engineering and product development to developing marketing programs.
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