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Ep. 53: What I Learned Running 10k in Ads in 30 Days

Print On Demand Playbook

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Evaluating Ad Performance through A/B Testing

This chapter explores a 30-day A/B test comparing the effectiveness of ads directing traffic to a website and e-commerce shops on social media. It discusses methodologies, audience targeting strategies, and budget allocation approaches that enhance ad performance. The findings reveal significant insights into consumer behavior and the advantages of using social media platforms for advertising.

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