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THINKING FAST AND SLOW - Commented Book

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CHAPTER

The Effect of Random Anchors on the Associative System

The effects of random anchors have much to tell us about the relationship between system one and system two. The participants who have been exposed to random or absurd anchors, such as gondy's death at age 100, forty four, confidently deny that this obviously useless information could have influenced their estimate. And they are wrong. We saw in the discussion of the law of small numbers that a message, unless it is immediately rejected as a lie, will have the same effect on the associative system regardless of its reliability. Whether the story is true or believable matters little, if at all. Consider the effect of capping awards at one million dollars. This rule would eliminate all larger awards, but the

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