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#169 Leanne Perice on Managing Influencers, Negotiating Brand Deals & How Top Content Creators are Monetizing
Beyond Influential
How Long Will a Brand Last For?
If you create it, you own it. You're granting a license to the brand to use for a period of time. It just depends on the deliverablls and thee in the whole scope. Me always to make sure that indemnification is mutual. And then we also offer our tital rights, where the brand doesn't have to take the content down, but they can't promote it. That's, you know, just something more specific.
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