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188: The 5 Reasons Why You’re Not Closing Deals

The Predictable Revenue Podcast

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What's the Pricing Obstacle?

I find it's uncovering pain and qualifying to make sure they're a fit, then sort of sharing elements to kind of build up that momentum. So I mean, initial meeting for an outbound, generative lead, you know, is, is special. It's got to have a specific call objective, not only for the prospect for you but also your secondary objective because we all know these things take funny left turns on their own. And how do we do that? I think A, we want to dive in and do some deeper discovery. But we want to leave that outbound, generated lead, that person leaving the call thinking back later after you hang up. You almost would

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