How to Build a Relationship With Your Clients

There's four types of direct mail promotions. Number one is direct sales, just emailing out or asking for the order. Number two is lead generation asking for an inquiry. Number three is third party endorsements, getting influencers to endorse you. Those that already have relationships with those that you seek to build a relationship with. Database marketing, mailing to your own customers, your own clients. Running special events and information nights in which they can get to know who you are. They'll feel more comfortable. And from there they're able to make a better educated decision to do business with you.