The Advantages of Working With a Broker

"Brokers are a sticky system. They've been around for three decades," he says. "There's still a lot of buying because again risk-averse and this kicks in, right? As much as they want to do, there's always an executive who's like, no, this is too risky." The way you sell to health plans across the U.S. can be very different from one state to another. A United might have 20 CEOs across 30 states, but you can't sell to those CEOs on a global level.