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13min chapter
SEO Is Dead… 5 Ways To Save Your Business In 2024
Marketing Against The Grain
The Impact of Recent Google Algorithm Updates on SEO Professionals
The chapter discusses the repercussions of recent Google algorithm updates on search rankings and SEO professionals, focusing on declines in traffic, changes in ranking criteria towards community-driven sites, and challenges faced by marketers and businesses. It highlights a sense of sadness within the industry due to these developments and delves into Google's prioritization of larger aggregators and the evolution of featured snippets. The conversation also touches on how the updates disproportionately affect different types of keywords and why certain sites are hit harder than others.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode