4min chapter

The Art of Manliness cover image

The Cues That Make You Charismatic

The Art of Manliness

CHAPTER

The Danger Zone

The danger zone is when you're not signaling enough warmth nor competence. People who don't have enough of either signal are pitied, dismissed and underestimated. "When we are more charismatic, people are more likely to take us seriously," he says.

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